Zmistoforma — Verbal identity of the brand.
- Client: Zmistoforma
- Location: Ukraine
- Year: 2022
For presenting my copywriting and verbal identity services, I found the perfect word to describe my positioning — ‘contentform’. In the website design, it was crucial to express this by finding a balance between the description of services and expressiveness, between text and visuals.
Without verbal communication, other manifestations of the brand weaken or lose their meaning. Words are responsible for the content. We think in words. It is through words that the audience remembers what the brand was trying to convey.
Task: A website for a copywriter, with further words from the owner and the client of the project.
As a result, we created a content-rich website with an interesting form.
Exactly what needed to be done. An unusual approach to familiar things works well and sparks curiosity. It’s memorable and evokes positive emotions. Against the backdrop of competitors and similar services, the result stands out and highlights the uniqueness.
