Total White
- Client: Total White
- Location: Ukraine – Netherlands
- Year: 2019
Task: visual brand concept for market entry
The brand was founded in 2017 in the Netherlands by two sisters from Ukraine. They traveled extensively and noticed that in the most beautiful, happiest, and sunniest places, the dominant color is white. It’s pure, shiny, and enchanting. The sisters were captivated by the beauty of simple white shirts, linen dresses, white tablecloths, white umbrellas on the beach, sparkling white smiles, and wedding dresses.
White is characterized by perfection and completeness. It inspires!
Total White is not just the name of the brand; it’s a philosophy and the core idea behind the creation of each piece. For the brand, white is the new black. It fits perfectly into any wardrobe. We developed a visual language that conveys the company’s DNA: lightness, sophistication, purity, and style. The logo, symbol, identity elements, and materials we created are presented further in our case.
